Monthly Archives: August 2010

Breathtaking Interior Designs Are Always the Goal

Interior designers are often asked about the origins of the profession – especially in the context of quality of life versus product. Has our modern quality of life driven our craving for high-quality design, or has design really been more of a primary impactor in defining how we enjoy wellness? In this article, I will draw on my experience in London’s prestigious interior design community to reflect on how the design process works from this perspective.

When interior designers begin engaging with a potential client, they will often ask about function. What is the desired purpose and use of the room or residence? The answer to this question has a profound impact on everything we do. If a client is desperate for luxury high-end London extravagance in the form of a damask settee, we may recommend a synthetic damask fabric instead of cotton or satin for a household that includes young kids and a pet dog. Breathtaking interior designs are always the goal, but only in the context of compatibility with our clients’ unique London lifestyles.

Interior designers will work hard to understand client requirements from the outset. Some professional London Interior Design consultancies will even have a series of highly structured interview questions that they routinely use. The interior designer will offer a free consultation at the client’s home – whether inside or outside London – to discover exactly what the client loves and hates about their current residence. Budget should be a conversation point from the very beginning. It is important to clarify whether the client prefers to be given fifteen different interior design options from which to choose, or just two or three.

One area that can be really challenging for the interior designer is when a husband and wife have different ideas about the desired outcome. This can happen regardless of whether the individuals are happily married or considering an impending separation. The interior designer sometimes gets “caught in the middle,” which can cause real tension.

In recent years, the London interior design community has seen a real upwelling in terms of social media and internet-enabled design opportunities. One of the most positive results is that would-be clients are now much better informed regarding interior design themes and concepts. Londoners read articles just like this one and start to get a sense of the interior design process even before we reach their front door or exchange our first set of emails!

A Top London Interior Designer, What Do You Feel?

Interior designers sometimes get asked about the hottest colour trends. And this season, we have a confession to make: white is the new black! White interior designs are hip and trendy once again, and in particular those sterile white kitchens are now all the rage. This is particularly true in London, where the dull and gloomy skies can make clients cry out for a touch of bright white interior design freshness.

When you walk into a beautiful white kitchen designed by a top London Interior Designer, what do you feel? Many of us are overwhelmed with all sorts of emotions. We feel carefree and almost as if we are floating on air. The pervasive whiteness brings to mind age-old simplicity, sanitary freshness, contemporary impact, and a roomy, playful outlook. The interior designer will use the white kitchen as a philosophy to evoke a sentiment of purity for food preparation and to empower boundless chef-inspired inspiration.

Many interior design consultancies use white as a fabulous background for the presentation of magical colours and textures. For example, one top trend today is to use deeply varnished wooden joists to contrast with sharply-defined white architectural surrounds. Colourful interior design accents really “pop out” in this context. Alternatively, the quiet pastels of a London autumn can make for a classic and sophisticated interior design scheme.

The newest London kitchens may be white today, but the true home of the white kitchen has got to be Sweden. Just like London, Stockholm has short days and long nights for much of the year. Homeowners naturally crave interior designs that maximise the amount of reflected internal light in these climates. Swedish interior designers will create themes that are inspired by the widespread use of wintertime candles and sconces.

Returning to less northern cities like London, a simple white kitchen works well with dramatic black accents. A very dark or bold interior design element, used rhythmically in the kitchen, creates balance and interest. Contrast in tone and color is the underpinning of what might otherwise be experienced as a ‘simple’ or ‘flat’ kitchen.

Is a white kitchen ‘classic’ in the sense that it can ‘fit’ into any interior design? Certainly not! Understanding design context, and especially the architecture of all the elements, the proportions of color and tone, and a true balance with the surrounding interior spaces, are essential for the presentation of a visual logic, a ‘whole’. Top London interior designers recognise this, and their efforts have made the white kitchen philosophy a real winner today.